Align Capital-Backed Custom Veterinary Acquires Green Mountain Animal to Launch “CompletePet” Platform

In a strategic consolidation move, Custom Veterinary Services (CVS) has acquired Green Mountain Animal (GMA), backed by Align Capital Partners. The combined entity has been rebranded CompletePet, signaling its ambition to become a leading, full-service partner in the pet health products space. This integration strengthens both companies’ ability to serve a fast-evolving market for nutritional supplements and wellness solutions.

Deal Summary

• Acquiring Company: Custom Veterinary Services, a contract manufacturer specializing in veterinary health products, supported by PE firm Align Capital Partners.
• Target: Green Mountain Animal, a Vermont-based producer with R&D, manufacturing, and supply capabilities focused on soft chews and powder supplements.
• Geographic Footprint: Existing operations remain in Milton, Vermont; CVS’s main facility operates in Miami, Florida.
• Strategic Purpose: The deal combines GMA’s powder and chew expertise with CVS’s strengths in liquid formulations (topicals, nutritional liquids, grooming products), reinforcing production capacity and innovation bandwidth.
• New Brand: The unified company will operate as CompletePet, reflecting a wider mission to deliver comprehensive pet wellness products.
• Investor Support: Align Capital, which partnered with CVS in 2021 to fund capacity expansions, played a central role in enabling this strategic acquisition.

Industry Context

The pet health and wellness market is increasingly sophisticated, with growing demand for advanced, customized supplement formats. Investors and operators in this space are seeking scale, formulation diversity, and resilient supply chain models. By bringing together two CMOs with complementary capabilities - liquids, powders, and soft chews - CompletePet positions itself as a differentiated provider in a fragmented industry.

This consolidation mirrors broader trends across pet care: as consumers treat pets increasingly like family, they demand more tailored, science-driven nutritional products. At the same time, contract manufacturers are scaling up through M&A to invest in innovation, redundancy, and operational excellence.

Lower-Middle-Market Roll-Up Perspective

From a platform perspective, this deal offers several take-homes:

1. Strategic Capabilities Expansion: CompletePet gains formulation depth across multiple delivery formats, reducing reliance on external partners and improving value for OEM customers.
2. Redundant Footprint: Maintaining production sites in both Florida and Vermont mitigates risk and supports scale.
3. Founder Continuity: Green Mountain's leadership, including founder Dale Metz, remains involved in the business and joins the board of the combined company.
4. Innovation-First Strategy: The companies share a commitment to R&D, quality, and capacity investment to stay ahead in a market where customers expect differentiated, technically robust products.
5. PE-Enabled Scale: Align Capital is deploying growth capital across assets that benefit from scale and advancement, showing how PE in the lower-middle market supports platform evolution, not just bolt-ons.

Why This Sector Is Attractive for Roll-Ups

• Rising Pet Wellness Demand: Pet owners are increasingly looking for tailored wellness solutions, driving demand for a wider array of supplement formats.
• Supply Chain Pressure: Brands want more reliable, flexible manufacturing partners to mitigate disruption.
• Regulatory Sophistication: As consumers demand scientifically backed pet remedies, manufacturers with strong R&D and cGMP facilities are becoming essential.
• PE Momentum: Private equity is actively backing contract manufacturers in pet health, pushing for scale, innovation, and integrated capabilities.

Conclusion

The merger of Custom Veterinary Services and Green Mountain Animal into CompletePet represents a thoughtful and forward-looking consolidation in the pet health products industry. By blending their manufacturing strengths, the combined company is poised to meet growing demand for liquid, chew, and powdered wellness formulations - backed by redundant capacity and innovation mindshare.

For operators and founders, this deal offers a model for consolidating to deliver greater value, scale, and resilience. For investors, it underscores the attractiveness of contract manufacturers that can navigate regulatory complexity and supply chain pressures. And for the broader pet wellness market, CompletePet emerges as a key partner for brands looking to push the boundaries of product innovation.