Alloy Roofing Enters Michigan Market by Partnering with Tittle Brothers Construction

Alloy Roofing has announced a strategic partnership with Tittle Brothers Construction, a long-standing roofing and exterior services company based in Brownstown Township, Michigan. This move expands Alloy’s geographic reach into Metro Detroit and the Ann Arbor region, and aligns with its broader strategy of scaling via regional roofers with strong reputations.

Deal Summary

• Buyer / Partner: Alloy Roofing, headquartered in Atlanta, Georgia.
• Target / Partner: Tittle Brothers Construction, a roofing and exteriors services firm operating in Southeast Michigan (Metro Detroit, Ann Arbor, and surrounding areas).
• Founding & Legacy: Tittle Brothers was founded in 2002 and has built a reputation for craftsmanship and customer service in its local markets.
• Strategic Rationale: Alloy sees Tittle Brothers as a culturally aligned partner; the companies share values around quality, integrity, and customer care. Alloy expects to leverage its support infrastructure to help Tittle Brothers accelerate growth, invest in its team, and sustain its local identity.
• Platform Model: Alloy Roofing describes itself as a platform that combines resources across its partner companies to drive operational strength, while preserving the local brand heritage of its partners.
• Sponsor: Alloy was launched by Percheron Capital, a private equity firm with a focus on essential services.

Industry Context

The roofing services sector remains highly fragmented, with many local operators deeply embedded in their markets but lacking scale. Platforms backed by private equity are consolidating these businesses, not by absorbing them wholesale but by forming partnerships that preserve local identity while centralizing back-office systems, supply chain, and talent infrastructure.

In Alloy’s case, this partnership with Tittle Brothers reflects that consolidation trend: rather than doing a full buyout, Alloy is aligning with a trusted operator to extend its reach into a new geography. This model helps the platform gain market access while avoiding the costs and risks of establishing a new branch from scratch.

At the same time, demand for roofing services remains robust. Aging housing stock, more frequent weather-related damage, and a rising homeowner focus on maintenance and replacement continue to drive roofing spend. For platforms like Alloy, these tailwinds make regional partnerships compelling.

Lower-Middle-Market Roll-Up Perspective

From a PE-backed roll-up viewpoint, Alloy’s move into Michigan via Tittle Brothers hits several strategic marks:

1. Regional Growth via Trusted Operators: Alloy is expanding by partnering with a well-positioned and reputable local contractor rather than greenfield development.
2. Founder / Owner Alignment: The Tittle family retains leadership, preserving the company’s legacy and customer relationships, while accessing Alloy’s operational support.
3. Operational Leverage: Tittle Brothers is expected to benefit from shared resources - including technology systems, recruiting and training support, and centralized administrative capacity - that Alloy provides.
4. Scalable, Flexible Execution: Through Alloy’s platform model, Tittle Brothers can scale without sacrificing its reputation for quality or local presence.
5. Capital + Infrastructure: With Percheron Capital backing, Alloy is well resourced to fund growth, but also to add other regional partners in a capital-efficient way.

Why This Sector Is Attractive for Roll-Ups

• Fragmentation: There are still many well-run, independent roofing companies that make ideal platform partners.
• Recurring Need + Renewal: Roof replacement, repair, and storm damage repair are structurally recurring services.
• Local Trust + Brand Equity: Homeowners rely on local reputation for something as critical as roofing, so preserving brand identity matters.
• Operational Scale Benefits: Centralizing procurement, administrative operations, and training leads to cost savings and higher margins.
• Private Equity Support: PE firms like Percheron bring growth capital, systems, and long-term vision, making these partnerships attractive to both sides.

Conclusion

Alloy Roofing’s partnership with Tittle Brothers Construction represents a textbook platform expansion: entering a key region through a respected, founder-led business that gains operational leverage without losing its identity. For Alloy, it strengthens its Midwest presence; for Tittle Brothers, it brings capital, infrastructure, and growth potential.

For private equity investors, the deal reinforces the appeal of roof-and-exteriors consolidation via durable, relationship-driven platforms. For regional contractors, it demonstrates how partnering with a national platform can support sustainable growth while preserving legacy and service quality.