AYA Medical Spa Enters New York Through Acquisition of Tribeca MedSpa

AYA Medical Spa, a growing national aesthetics platform backed by private equity firm Eagle Merchant Partners, is expanding into New York through the acquisition of Tribeca MedSpa. This move brings together AYA’s multi-location infrastructure with Tribeca’s long-standing reputation in Manhattan, positioning the combined entity to compete at a high level in one of the largest and most sophisticated U.S. med-spa markets.

Deal Summary

Industry Context

The medical aesthetics sector is undergoing vigorous consolidation. As consumer demand for non-invasive aesthetic treatments continues to rise, platforms like AYA - backed by PE capital - are acquiring well-established local operators to scale efficiently. Tribeca MedSpa, with its premium brand and physician-led model, represents an ideal partner for this kind of roll-up.

From a market perspective, New York’s med-spa landscape is highly attractive: affluent clientele, demand for advanced aesthetic treatments, and strong brand cachet. By acquiring Tribeca, AYA sidesteps the risk of building organically in a high-barrier market and instead leverages an existing, respected player to accelerate entry.

Lower-Middle-Market Roll-Up Perspective

This transaction illustrates several critical themes in med-spa platform building:

Why This Sector Is Attractive for Roll-Ups

Conclusion

The acquisition of Tribeca MedSpa by AYA Medical Spa, backed by Eagle Merchant Partners, represents a carefully calibrated step in AYA’s growth narrative. By combining its platform strengths with Tribeca’s local market leadership, AYA is well positioned to compete in New York’s elite aesthetic scene.

For med-spa operators, the deal reinforces the attractiveness of partnership or consolidation. For investors, it signals that high-quality, physician-led brands remain among the most appealing assets in the aesthetics space. And for AYA, this is not just expansion - it is acceleration into a marquee geography.