Motivant Acquires Beverly Hills Rejuvenation Center, Taps Sarah Gabriel as CEO to Lead Science-Driven Relaunch

In a move that underscores private equity’s growing appetite for wellness and longevity, Motivant has taken ownership of Beverly Hills Rejuvenation Center (BHRC). The acquisition comes with the appointment of Sarah Gabriel as CEO, signaling Motivant’s intent to evolve BHRC beyond the typical aesthetic clinic into a biotech-enabled, science-first wellness franchise.

Deal Summary

• Buyer: Motivant, a family-office operator with deep experience in healthcare, life sciences, hospitality, and infrastructure.
• Target: Beverly Hills Rejuvenation Center, a med-spa franchisor founded in 2005, offering longevity, regenerative wellness, and beauty services.
• Scale & Footprint: BHRC currently has 24 locations across the U.S., including both franchised and corporate sites.
• Leadership Change: Sarah Gabriel, a former private equity and legal executive, becomes CEO of BHRC.
• Strategic Intent: Motivant plans to infuse BHRC with advanced diagnostics, clinical-grade testing, and molecular R&D, integrating biotech into its service platform.

Industry Context

The med-spa and wellness sector is rapidly consolidating as savvy investors race to build vertically integrated platforms that blend aesthetic treatments with medical diagnostics and longevity science. BHRC’s acquisition reflects a broader shift: premium spa brands are no longer content with just injectables and facials - they’re evolving into wellness-first destinations anchored in data and clinical innovation.

Motivant, with its existing life sciences infrastructure, is uniquely positioned to fuel this transformation. Its vision extends beyond traditional med-spa growth into next-generation wellness powered by diagnostics, biotech, and regenerative therapies.

Lower-Middle-Market Roll-Up Perspective

From a platform-building perspective, this deal highlights a few key themes:

1. Science-Driven Differentiation: By leaning into high-tech diagnostics and molecular research, Motivant is positioning BHRC as more than a luxury spa - it’s becoming a clinical wellness ecosystem.
2. Founder-Led Continuity: The appointment of Sarah Gabriel ensures continuity and experienced leadership, making integration smoother and preserving BHRC’s core ethos.
3. Franchise Expansion Opportunity: Motivant is aggressively recruiting franchisees nationwide, signaling a renewed scaling push.
4. Long-Term Capital Play: This is not a quick flip - Motivant is investing in BHRC for longevity. Its family office structure and life sciences know-how suggest a patient capital approach.
5. Platform Synergies: Leveraging its operational strength in testing and R&D, Motivant can help BHRC lower costs, upgrade service quality, and offer more advanced, data-driven wellness programs.

Why This Sector Is Attractive for Roll-Ups

• Growing Demand for Integrative Wellness: Consumers are increasingly seeking services that combine aesthetics with long-term health optimization.
• Fragmented Market: Med-spas remain fragmented, offering fertile ground for PE-backed roll-ups.
• Technology-Enabled Growth: The integration of diagnostics and regenerative protocols is becoming a competitive differentiator.
• PE Moving Up the Value Chain: Investors like Motivant are building beyond cash-flow service businesses into wellness platforms with clinical depth and scientific credibility.

Conclusion

The acquisition of BHRC by Motivant - backed by the appointment of Sarah Gabriel as CEO - represents a strategic pivot in the med-spa world. It isn’t just growth capital; it's a reimagining of what a wellness brand can be. As BHRC evolves into a science-backed, longevity-focused platform, Motivant is positioning itself at the vanguard of a consolidation wave that blends aesthetics, diagnostics, and biotech.

For entrepreneurs in beauty and wellness, this deal underscores the value of building brands that can scale through capital infusion while preserving clinical credibility. For investors, it highlights the opportunity in backing med-spa platforms that go beyond surface-level services. And for clients, it promises access to a new kind of med-spa: one where technology, diagnostics, and regenerative science converge.