Provoke Solutions and Pontis Technology Merge to Launch AI-First Platform “Ponteva”

Provoke Solutions and Pontis Technology - both portfolio companies under Bridgewest Group - have joined in a full merger to become Ponteva, a unified global technology player dedicated to building “intelligent solutions, intelligently.” This integration blends Provoke’s digital modernization and user-experience capabilities with Pontis’s engineering strength and AI expertise, establishing a modern services model that leverages proprietary AI agents alongside human teams.

Deal Summary

  • Transaction: Merger (restructuring of sister companies), not a third-party sale.
  • New Entity: Ponteva, headquartered in Dallas, with regional bases in Croatia and New Zealand.
  • Core Technology: The combined firm will build around KNOVVA.AI, Provoke’s in-house agentic AI platform, enabling customizable digital co-workers.
  • Service Proposition: Ponteva aims to deliver a hybrid workforce model - combining human experts in design, strategy, and engineering with AI agents - to drive more efficient, scalable, and cost-effective project outcomes.
  • Global Footprint: The merged organization brings together talent across Provoke’s and Pontis’s existing markets, including the U.S., Asia-Pacific, Europe, and Croatia.
  • Leadership & Ownership: Under the ownership of Bridgewest Group, the merger is framed as building a “single, scalable growth engine.”

Industry Context

This merger underscores several strong currents in the technology services market. First, as AI adoption matures, companies increasingly seek to embed autonomous agents within their delivery models - not just as tools, but as collaborators. By combining AI-native design with traditional engineering, Ponteva is positioning itself to serve enterprises looking for both innovation and execution velocity.

Second, the global reach of this merger reflects how tech service platforms are expanding across regions to access talent hubs in Europe and the Asia-Pacific, while maintaining presence in major business centers like Dallas. In doing so, they can deliver round-the-clock services, scale more efficiently, and reduce reliance on geographically siloed teams.

Finally, the agentic model - powered by KNOVVA.AI - represents a shift from standard consulting or outsourcing. Clients will not only get AI-driven productivity, but they also inherit a governance model around how these “digital co-workers” operate, which is becoming increasingly important in regulated enterprises.

Platform-Building Perspective

From a platform-growth standpoint, the merger provides a textbook example of “capability layering” and value leverage:

  1. Capability Amplification: Pontis brings deep engineering and AI rigor, while Provoke supplies user-experience, digital transformation, and agentic expertise. The combination creates a full-stack AI services firm.
  2. Speed to Scale: Rather than building a global AI-first workforce from scratch, merging accelerates reach, reduces duplication, and enhances cross-selling potential.
  3. Talent Leverage: Employees from both firms form the core of Ponteva, enabling continuity for clients and minimizing churn risk. The merger also opens up broader career and innovation paths.
  4. Outcome-Driven Model: By combining human and AI teams, Ponteva can deliver not just staff augmentation, but measurable business outcomes more efficiently than traditional consulting firms.
  5. Investment Efficiency: Under Bridgewest Group, this merger likely represents a capital-efficient build-out: consolidating two existing assets into one larger, more investable, and globally scaled business.

Why This Strategy Matters Now

  • Rising Demand for AI Agents: Enterprises are not just automating tasks - they’re deploying AI agents that can reason, collaborate, and take actions. A hybrid human-AI delivery model is well aligned with that demand.
  • Cost & Risk Optimization: Leveraging AI alongside talent enables faster project execution, lower costs, and reduced operational risk compared to fully human or fully automated models.
  • Global Talent Arbitrage: The merger taps into global engineering and design capacity, offering clients high-quality delivery at competitive costs.
  • Scalable Innovation: With KNOVVA.AI at its core, Ponteva can rapidly build and scale custom AI agents for clients, reducing time to market and increasing reuse across projects.
  • Strategic Differentiation: As more services firms claim “AI-first,” having a proprietary agentic platform plus global reach gives Ponteva a differentiated and defensible position.

Conclusion

The merger of Provoke Solutions and Pontis Technology into Ponteva represents a deliberate and forward-looking move: to build a technology services firm that embraces human + AI collaboration as its operating model. By combining talent, technology, and global reach, Ponteva aims to deliver faster, smarter, and more scalable outcomes for clients navigating digital transformation in the age of AI.

For executives and founders, the deal illustrates how legacy service firms can evolve through internal consolidation to capture next-wave value. For investors, Ponteva presents an opportunity to back a platform that’s not just growing - but reimagining how technology services are delivered, at scale, intelligently.

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