RAFTRx Broadens Its Insurance-Claims Roofing Platform with Gold Medal Roofing Acquisition

RAFTR Roofing + Exteriors, operating under the name RAFTRx, has added Gold Medal Roofing to its expanding portfolio. This acquisition marks a significant step in RAFTRx’s execution of its growth strategy - combining local contractor strength with a national platform designed for insurance-claim roofing work. For RAFTRx, it’s an opportunity to deepen its presence across existing markets while entering new territories. For Gold Medal, joining a platform offers scale, infrastructure support, and access to broader resources.

Deal Summary

Buyer / Platform: RAFTR Roofing + Exteriors (RAFTRx), a multi-regional roofing and exterior-services company focused heavily on insurance-claim demand.

Seller / Target: Gold Medal Roofing, headquartered in Knoxville, Tennessee, delivering both residential and commercial roofing services.

Geographic Footprint: As a result of the deal, RAFTRx’s presence expands or strengthens in North Carolina, South Carolina, Tennessee, Michigan, Alabama, Ohio, and adds new states including Pennsylvania, Indiana, and Arkansas.

Business Focus of Target: Gold Medal has a strong track record in insurance-related roofing work, having supported more than $65 million in restoration claims.

Strategic Rationale: RAFTRx values Gold Medal’s growth momentum, customer service ethos, and leadership culture. The platform’s playbook promises to amplify Gold Medal’s capabilities through shared operations, tools, and processes.

Ownership & Sponsor: The platform is backed by Saw Mill Capital, which specializes in scaling founder-led, entrepreneurial service businesses.

Industry Context

The roofing sector - particularly the segment tied to insurance-claim work - is experiencing accelerated consolidation. Many regional contractors excel in both roofing craftsmanship and managing insurance processes, but lack the scale to compete nationally or invest in modern infrastructure. Platforms like RAFTRx are bridging that gap by integrating trusted, growing local brands and helping them scale without sacrificing local credibility.

This consolidation is underpinned by several factors: rising frequency of storms, increasing cost of property insurance claims, and homeowners’ demand for trusted, reliable contractors. By bringing regional experts under its umbrella, RAFTRx can offer both national reach and local servicing, while centralizing procurement, training, and customer operations.

Lower-Middle-Market Roll-Up Perspective

From a private equity roll-up standpoint, this acquisition aligns with a number of proven principles:

• Strategic Bolt-On: RAFTRx is not just building scale by acquiring unknown entities - it is choosing high-quality, rapidly growing contractors.
• Operator Continuity: Gold Medal’s leadership (e.g., CEO Doug Stroh) remains in place, ensuring operational continuity and customer trust.
• Platform Synergies: By joining RAFTRx, Gold Medal gains access to infrastructure - operations, back office, tech - that would take years to replicate independently.
• Capital Efficiency: With Saw Mill’s backing, RAFTRx can continue its aggressive M&A strategy without overleveraging its balance sheet.
• Geographic Build-Out: The acquisition helps RAFTRx densify its service footprint in existing states and break into new markets with established local brands.

Why This Sector Is Attractive for Roll-Ups

• Repeatable Demand: Storms and aging roofs generate consistent insurance-driven business.
• Fragmentation: There remain many skilled regional roofing contractors that can be platform partners.
• Trust Matters: Homeowners are more likely to work with local firms they trust, making brand preservation critical post-acquisition.
• Operational Leverage: Centralized systems for claims, procurement, and workforce management drive margin expansion.
• PE Tailwinds: Private equity firms see strong mid-market roofing companies as durable businesses with growth runway, recurring revenue, and high customer lifetime value.

Conclusion

RAFTRx’s acquisition of Gold Medal Roofing is a strong signal of its ambition: to scale a national, insurance-claim-focused roofing business through disciplined, reputation-led add-ons. For Gold Medal Roofing, the deal offers runway for growth and infrastructure evolution without sacrificing autonomy. For private equity and operators in the roofing space, it reinforces the thesis that regional specialists with strong claims expertise are among the most attractive targets in today’s consolidating market. Founders looking for a partner should take note: platforms like RAFTRx may provide the capital and operational horsepower needed to scale effective, trusted local businesses into national brands.