Stronghouse Builds Midwest Scale with Acquisition of Centurion Exteriors

Stronghouse Solutions, a national exterior services consolidator, has added Centurion Exteriors to its rapidly growing portfolio, marking its formal entry into Indiana and parts of Ohio. This acquisition is more than a geographic move - it signals a deepening of Stronghouse’s strategy to scale via high-quality regional brands while preserving local expertise.

Deal Summary

• Acquirer: Stronghouse Solutions, backed by private equity investor O2 Investment Partners.
• Target: Centurion Exteriors, headquartered in Fort Wayne, Indiana.
• Business Profile: Centurion specializes in roofing, window replacement, and other exterior services to residential homeowners.
• Geographic Reach: Centurion serves Northern Indiana, Southern Michigan, and Northwestern Ohio - regions now within Stronghouse’s network.
• Strategic Rationale: Stronghouse plans to deploy its operational playbook — best practices, technology, capital, and centralized infrastructure — to support Centurion’s expansion, drive efficiency, and standardize execution.
• Ownership and Transaction: Legal counsel was provided to Stronghouse by Honigman, confirming Stronghouse’s PE-backed platform orientation and disciplined growth model.
• Platform Growth: With this deal, Stronghouse brings its number of operating brands to eight since its founding.

Industry Context

The exterior remodeling sector - particularly roofing, windows, and siding - remains highly fragmented, making it fertile terrain for consolidation. Many regional contractors have strong customer loyalty but limited reach and capital to scale. National platforms backed by private equity are stepping in, targeting these operators to build cohesive, multi-brand, regional-to-national networks.

This consolidation is driven by several structural dynamics: sustained homeowner demand for durable, energy-efficient exterior solutions; increasing frequency of storm damage and insurance-related repair work; and the operational advantages of centralizing procurement and administration.

Stronghouse’s acquisition of Centurion illustrates this trend. By folding in a respected regional contractor, they tap into existing customer relationships and local reputation while gaining scale and operational leverage.

Lower-Middle-Market Roll-Up Perspective

From a private equity roll-up lens, the Stronghouse–Centurion deal ticks many key boxes:

1. Strategic Add-On: Rather than launching a greenfield business, Stronghouse acquires a proven operator with an established geographic presence and management team.
2. Founder and Operator Alignment: Centurion’s founder, John Quillen, remains engaged post-transaction, ensuring continuity and preserving company culture.
3. Operational Leverage: Through Stronghouse’s platform, Centurion gains access to standardized systems - technology, back-office, marketing - which can boost margin and execution quality.
4. Capital and Technology Access: The PE backing provides both growth capital and innovation support, enabling Centurion to expand more aggressively and efficiently.
5. Geographic Expansion: For Stronghouse, the deal is a clear entry into the Indiana and Ohio Valley markets, accelerating its regional density and platform breadth.

Why This Sector Is Attractive for Roll-Ups

• Fragmentation: The patchwork of regional roofers and window specialists offers a rich acquisition runway.
• Recurring Demand: Exterior systems need maintenance, replacement, and repair — especially after weather events - driving ongoing service revenue.
• Customer Stickiness: Homeowners choose contractors they trust, and consolidators that retain local brands can preserve that trust.
• Operational Synergies: A platform model centralizes procurement, training, and administrative services, generating scale economics.
• Capital Efficiency: Platform investors can back growth via add-ons rather than building internally, accelerating market coverage with lower risk.

Conclusion

The acquisition of Centurion Exteriors by Stronghouse marks a strategic inflection point: the platform is not just growing in size, but also in geographic depth. For Stronghouse, it’s a well-calibrated expansion into the Midwest. For Centurion, it means more capital, better systems, and a broader platform to scale without losing its local identity.

For private equity investors and operators in the exterior trades, this deal underscores the continued appeal of consolidating regional contractors - combining stability, growth potential, and operational leverage. Founders of successful exterior businesses now have a compelling blueprint: partner to scale without sacrificing the craftsmanship and customer trust that built your company.