Unified Service Partners Enters the Midwest with Acquisition of Pro Restoration

Unified Service Partners (USP), a private equity-backed roofing platform, has taken a significant step north by acquiring Pro Restoration, a well-regarded re-roofing contractor operating in Illinois and Wisconsin. This transaction marks USP’s entry into the Upper Midwest, broadening its geographic reach beyond its existing base in Florida and Texas.

Deal Summary

Acquirer: Unified Service Partners, a multi-regional roofing platform backed by Astara Capital Partners.

Seller / Target: Pro Restoration, a re-roofing company focused on residential and commercial clients in Illinois and Wisconsin.

Business Activities: Pro Restoration provides re-roofing services, operating across both retail and insurance-funded channels.

Geographic Expansion: With this deal, USP expands into the Upper Midwest - a strategic addition to its existing presence in Florida and Texas.

Ownership & Continuity: Pro’s founders, Troy Zitzke and Brandon McNames, will remain in leadership roles. The company will retain its brand identity while leveraging USP’s resources.

Private Equity Backing: USP is backed by Astara Capital, a middle-market PE firm with a history of building service-oriented platforms.

Strategic Rationale: USP aims to leverage Pro Restoration’s established service reputation and local market strength to accelerate growth and scale in a new region.

Industry Context

The home-services M&A landscape - particularly roofing and restoration - is witnessing intensified consolidation. Firms like USP are building platforms by aggregating regional specialists under a shared, capital-efficient infrastructure. This is a natural evolution for a fragmented industry where scale, operational excellence, and regional reach matter.

Pro Restoration adds more than geographic presence: it brings a customer-trusted service business with strong local relationships. For USP, acquiring a high-quality roofer in the Midwest opens cross-sell and operational synergies, especially when combined with its existing portfolio. The deal fits into a broader PE-led thesis: build scalable, multi-regional home service platforms by partnering with proven operators.

Lower-Middle-Market Roll-Up Perspective

Several platform-building themes are at play in this transaction:

• Bolt-On Expansion: Rather than launch a new unit in the Midwest, USP is buying an established business - a faster, lower-risk route to scale.
• Founder Partnership: By retaining the founders to run the business post-acquisition, USP preserves continuity and the entrepreneurial culture.
• Capital & Operating Leverage: With Astara’s backing, USP can provide Pro Restoration access to capital, shared services, and strategic support to grow faster than as a standalone business.
• Regional Strength + Platform Reach: This adds depth in the Midwest, while connecting Pro Restoration into USP’s broader network and infrastructure.
• Scalability Focus: USP is building a geographically diversified platform to serve both retail and insurance-funded demand - a proven model in roofing and restoration.

Why This Sector Is Attractive for Roll-Ups

• Market Fragmentation: Roofing and restoration remain very regional, presenting roll-up opportunities for well-capitalized platforms.
• Recurring Demand: Weather events, aging roofs, and insurance-driven replacements provide a steady pipeline.
• Operational Efficiency: Scale enables centralized procurement, training, and best-practice dissemination across local units.
• Capital Intensity & PE Support: Middle-market PE firms, like Astara, continue backing platform plays in scalable service sectors.
• Founder-Friendly Integration: The deal structure allows founders to retain influence, attract capital, and drive growth without giving up control.

Conclusion

By acquiring Pro Restoration, Unified Service Partners is accelerating its roll-up strategy and establishing a beachhead in the Upper Midwest - a region with strong demand potential. The deal demonstrates a classic scaleback model: adding a regional specialist, retaining founder leadership, and linking it to a larger platform for operational leverage.

For service-business operators, the transaction reinforces the appeal of partnership over exit. For investors, USP’s play is a textbook case of how to build a durable platform in a high-touch, fragmented industry. And for customers in Illinois and Wisconsin, it could mean access to a broader array of roofing services backed by a high-capacity, growth-oriented partner.