Victory Tire & Auto Strengthens Twin Cities Reach by Buying Burnsville Auto Repair

Victory Tire & Auto, part of the Straightaway Tire & Auto platform, has acquired Burnsville Auto Repair, marking a key expansion in the southern suburbs of Minneapolis. The purchase adds capacity in a critical market, reinforcing Victory’s commitment to building a dense and trusted auto service network in its home region.

Deal Summary

• Buyer: Victory Tire & Auto, under the Straightaway Tire & Auto umbrella.
• Target: Burnsville Auto Repair, a longstanding full-service repair facility in Burnsville, MN.
• Date Closed: February 27, 2025.
• Location & Capacity: The shop spans over 6,000 square feet and includes eight repair bays, situated on a high-traffic road handling more than 24,000 vehicles daily.
• Service Area: The facility is well-located to serve Burnsville, Bloomington, Eagan, Rosemount, and Savage.
• Strategic Rationale: Victory plans to introduce its operational expertise - training, marketing, and systems - without disrupting the shop’s community identity.
• Leadership Transition: Previous owner Faisal Farah commends Victory for ensuring a smooth, transparent handover that prioritized employee well-being.
• Network Impact: This marks another acquisition in Straightaway’s recent growth run, aiming for greater density in key Minnesota markets.

Industry Context

The aftermarket auto repair segment continues to consolidate as platforms like Straightaway roll up successful independent operators. For Victory, acquiring Burnsville Auto Repair fits a broader pattern: instead of building from the ground up, it partners with trusted local businesses, preserving their legacy while applying platform-level rigor and infrastructure.

As customers demand both quality repairs and trusted relationships, consolidators that can combine scale with community presence are gaining ground. Additionally, growing geographic density - particularly in population hubs like Minneapolis - is becoming a competitive lever.

Lower-Middle-Market Roll-Up Perspective

From a roll-up strategy lens, this deal highlights several key dynamics:

1. Local Partner Preservation: By acquiring a trusted local shop, Victory benefits from established customer loyalty and community reputation.
2. Operational Uplift: Victory can bring standardized processes, training, and systems to improve efficiency and margin without losing the shop’s character.
3. Regional Density: The Burnsville location strengthens Victory’s network in the southern Twin Cities, improving logistics and market reach.
4. Leadership Continuity: Retaining the existing team helps maintain service quality and supports a smooth transition for clients.
5. Platform Growth Model: The acquisition aligns with Straightaway’s stated strategy of building local brands through acquisition, signaling long-term commitment to market scaling.

Why This Sector Is Attractive for Roll-Ups

• Fragmented Ownership: Many repair shops remain independently owned, offering roll-up platforms a rich pool of acquisition targets.
• Recurring Demand: Repair and maintenance generate repeat business, making them reliable contributors to revenue.
• Efficiency Gains: Platforms can reduce costs through shared procurement, training, and systems across locations.
• Succession Gains: Local owners often prefer partnering with a platform that supports continuity and employee care.
• Capital Backing: Firms like Straightaway, backed by private capital, can execute disciplined acquisition strategies to scale regionally and nationally.

Conclusion

The acquisition of Burnsville Auto Repair is a strategically sound move for Victory Tire & Auto, enhancing its Southern Minneapolis presence with a well-known, high-capacity shop. By combining Victory’s operational strength with Burnsville’s local reputation, the platform deepens its reach while staying rooted in community.

For independent shop owners, this deal exemplifies how joining a larger network doesn’t necessarily mean losing identity - in fact, it can bring investment, support, and long-term stability. For platform investors, it underscores the value of a roll-up strategy focused on density, local trust, and scalable operations in the auto repair aftermarket.